OnPage SEO. Tips and Ideas

If you are a webmaster, starting off in this industry of producing a seo friendly website, then there are some critical factors you should probably consider as part of your design process. Believe it or not, a lot of SEO accomplishment will start with a great mark-up. Infact, a inadequately put together website, can infact hurt your effectiveness in terms of SEO.
Even if you have a great looking website. I mean if you designed let's say a food website, and the website looked truly delicious in terms of interface graphics, the pictures of high quality, and so on. The mark up plays an crucial part in what's referred to as, onpage seo.

Now, I am not sure how acquainted you are with the term, "Onpage SEO." It means just what it sounds like. This is a process done as part of the development. You are going to hear me throw the term, onpage seo alot, because I want us to actually concentrate on our own website. Because, if your website is properly put together, it will make offpage seo strategies the homerun hits you want.

Authorship Markup
So, one idea is to implement authorship markup. If you are like me, and you use Google a lot, and genuinely enchantmenting to Google is a great strategy. So, while using Google, you probably seen a profile picture of the author of a post. That is creatorship markup. Now, this is how Google views or even gauges the reputation of the creator in arrangement to determine the good quality of the site's content.

Keyword density
Another tip or strategy is to look at your keywords usage. If you were going to go with the words, "expert dog trainer." Then you will want to be careful to not over do it. So, you have to be smart about repeating your keywords. A rule of browse, is creating sure the complete website has no more than 5% in keyword density. The reason why I say that, is because if you go past that, then you may run the risk of becoming contemplateed as stuffing your site with keywords.
To stay on the correct track with keyword density, then 2% - 5% should be your safe margin. Even if you have less than 2% that's fine. Just as long as your written content is high good quality. research engines will feast on that for a long time.

Load pace is Essential
This next tip might seem like common feeling, but can very easily be overlooked. That is, velocitying up the website. The faster the website loads up, the better your probabilities of becoming ranked above the rest. Google is one who really loves a fast website. They themselves takes pride in their speed.
You ever go to Google's website? Look at how fast it just pops up. Your investigation results can come instantly, or pretty quickly in many cases. What Google is looking for is websites who have great written content to relate to the lookup, but there is a huge bonus to those who has a website that loads in like a tenth of a second.

Implementing these few tips and strategies are important, and goes a long way towards great onpage seo. Keep in mind, the vast majority of this, applies to all websites bidding their way to the top of search engines. Also, it's crucial to know how other lookup engines work to see how to appeal to them. Although Google has over 60% of the lookup market, that shows you they don't have it all. Which is leaving 40% in other places. So making sure you can sing on Bing, and become a who's who on Yahoo will certainly increase your reach across the web.

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Viral Marketing in Forums for Affiliate Marketing

Forums all over the net serve as good venues to spread word about affiliate marketing campaigns. Start a thread or post a message and the word will spread like wild fire.

Most forums though have strict rules with regard to pushing for viral marketing for affiliate programs in their threads. As a business owner you don’t want to be banned from these forums, so you must take caution and follow the rules set by the moderators.

Keeping Safe when Posting on Forums

The forum serves as your meeting grounds for potential customers, business partners, or service providers. It is a great place to learn things and share your expertise or tools of the trade.

Moderators can be your best friend or your worst nightmare if you are planning to run a viral campaign with regard to some affiliate programs on their threads.

You don’t want to be banned or black listed in these forums since they form part of your business circle. You need to play safe and follow the rules set by forum owners or thread moderators.

As an affiliate marketer, you should post only where it is allowed. There are discussions specific for trading services or goods and threads where you can push for your affiliate marketing campaigns. 

Posting Affiliate Links

When entering forums, you must know how to play by their rules. There are usually sticky notes which states black and white what you can do or not. If the forum only allows a single link to appear on your post then by all means follow that rule. It will be best to embed the link into words which is relevant to the thread.

You can also type the link at the bottom of your messages if you are not allowed to embed it on the body of your posting. Don’t forget to include tag lines of your campaign when you post the links.

Follow the Forum Basics

Stay away from conflicts or debates which may arise when you are running viral campaigns in forums as much as possible. This is often the case when there are no moderators guiding the forum.

Arguments often end up with no one looking good before the other members of the forum or visitors. 

When running a viral campaign the best thing to do is stick with it and achieve your goals.


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Blogging For SEO

It is an established fact that blogs help boost SEO (Search engine optimization) rankings. Most businesses, these days, consider blogging as part of their online marketing strategy. Blogging can help achieve the desired rank for a new website very quickly, provided you are dedicated to posting the blog articles on a frequent basis. Although the main aim of blogging is to express one’s thought, search engine optimization is another purpose that can be attached with the practice. 

The recent trend has witnessed that the frequency of blogs has increased as it greatly helps get a better page rank in the search engine result pages. Most search engines crave for fresh content along with the snippets that provide information about the content in the blog. 

Updating your blog regularly can help you get the desired SEO results however, this becomes the most overlooked aspect of blogging. Regular updates of blogs makes the Googlebot come to your website, which then can be used to link to other websites, sub-domains and other links that you want to get crawled. One problem that often crops up here is that several blog postings do not have direct links to sites. To overcome this problem, you can format your blog with certain permanent links on the side. 

How to optimize your blog effectively?

Most blogs have just a few areas, viz., ‘home’ page and ‘archive’ page that is used often for optimization purpose. You could also use other areas of the site to take the best advantage of SEO and make additional efforts for the same. The first thing that you need to do is to optimize your title. Optimizing the title primarily means giving a suitable headline and incorporating the desired keyword in it so as to get better page rankings. There are other ways too to optimize your blog effectively, such as link building, RSS, linking to social networking websites, etc. 

Benefits of using blogging for SEO

• Blogging can create better rankings even for odd phases
• It is an ideal thing for long tail search terms as well as long tail rankings
• Blogs allow more traffic from social networking sites such as Facebook, Twitter, etc.
• Blogs usually have URL structure that is uncomplicated and easy for the crawlers or spiders to find.
• Blogs that include information related to a product/ service can deep link anchor text to that information. 
• Blogs have category features which allow lots of content to reside in them according to their themes. This further helps search engines to understand the content and rank the website or web pages well.
• RSS links to feed URLs which use blog domain name can help build link popularity and enhance traffic towards the website.
• Search engines reward and divert more traffic towards fresh content. In other words, blogging regularly can attract the search engine crawlers as well as give credibility to your website, and subsequently to your organization.
• Including ‘Comments’ section in to your blog can also divert traffic to your website as comments and trackback in blogs stimulate interaction. 
• Blogs also help to generate good and quality traffic via links and RSS.
Blogging is a common trend for netizens these days. It’s an interactive gateway that helps people express their thoughts, ideas, views and expressions. It has become an essential marketing tool and can help the organization have better visibility in the online arena. 
Blogging these days, attract many internet surfers and is an inevitable tool for online promotion and enhance the visibility of a website.

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Social Marketing Strategies

Social marketing, which involves both interacting and engaging with your target audience, as well as setting up individual webpages on communities including Squidoo and HubPages.

Squidoo is an exceptionally popular service that allows users to create one-page websites referred to as 'lenses'.

With Squidoo being an authority website with search engines like Google, each time you build a lens, you are able to rank for specific keywords used within your page's title and content itself. It's a very effective strategy for generating back links and generating traffic to your website.

Squidoo also offers additional modules that you can integrate into your lens pages, including the option to incorporate an opt-in form into your page, so that you can begin to develop an email list of prospects.

You can also earn money from within the Squidoo community based on affiliate commissions generated from the different modules and add-ons that you inject into your lense pages, including Amazon modules, and Adsense.

Squidoo

Another similar service that allows you to develop one-page websites that rank heavily within the search engines is available at Hubpages

With Hub Pages, you can also earn revenue from different add ons that you decide to implement, but are also able to add tags to your hub pages for better ranking within the search engine.

With Hub Pages, there are a few restrictions in place that you need to pay attention to, including:

 You are only permitted to feature two external (outgoing) links on each hub that you create.

 Your content must be unique, (no PLR is permitted).

 You are not permitted to use excessive tags.


s long as you focus on developing high quality hub pages, you can benefit from the popularity of the Hub community, as well as the back links from each hub page that you create.

Make sure when you create external pages on websites like Hub Pages or Squidoo that you interlink your pages to your main website's URL.

By cross linking from feeder sites to your main landing page, you will be able to develop a solid back link campaign, quickly and at absolutely no cost. This is also a very effective method of ensuring your website is indexed by the major search engines, VERY quickly!

There are other free methods of building back links and maximizing your exposure online, including by developing a quick blog on Wordpress and Blogger/Blogpost.

Both of these services also carry weight within the search engines, which means that you will be able to increase your outreach just by spending a few minutes developing a single page website that showcases your main website, or your products and services.

Blogger is a great place to make feeder sites. It’s a free blogging platform run by Google, and pages there can often rank very well in many search engines.

Pages on Blogger aren’t given special ranking privileges by Google simply because they run the site.

But like Squidoo, HubPages, and other similar sites, they have enough pages with backlinks and authority that the overall site seems to get a nice boost.

If you’re going to make a blog to promote your membership site, there are two ways to go about it.

You could either set up a little throwaway blog that you only post a few articles on, linking to your site in each article, or you could try to create an authority blog.

An authority blog is one that you post to fairly regularly, work towards getting a lot of regular viewers, and try to get “authority” status in the search engines.

If you want to create an authority blog, it will be a lot more effective. Your readers will come to respect you as a real expert in your field, so they will be more inclined to join your membership site.

It’s a great way to get members, just keep in mind that running an authority blog requires a substantial commitment. You have to post regularly, or it won’t be very effective.

As with other feeder sites, you’ll want to use your keyword you can. If you can get your keyword in the URL, it’s a very good idea to do so.

If you just want to create quick throwaway blogs for fast search engine traffic, you don’t necessarily have to use unique content.

To the best of my knowledge, Blogger doesn’t have any requirements that say you can’t use PLR, so this is a good way to build feeder sites quickly.

If you want to become an authority blog, I wouldn’t use PLR. Unique content is a much better idea, even though it takes more time.

By cross linking from remotely hosted pages to your own main site, you will be able to develop a solid back link campaign, quickly and at absolutely no cost. This is also a very effective method of ensuring your website is indexed.

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Quick Backlinks

Off site SEO refers to search engine optimization techniques that are not performed on your website itself, but are influenced by external factors.

When it comes to off-site SEO, it's all about generating solid back links to your website from relevant authority websites.

There are many different ways of establishing quality back links to your website, including:

Link Exchanges
Blog Commenting
Forum Marketing
Directory Listings 
Social Bookmarking

Place emphasis on the quality of your incoming backlinks rather than the quantity of backlinks you have. While the more backlinks in circulation, the better, if you have more backlinks coming in from solid, established and authority websites, they WILL carry more weight than those pointing to your site from start-up websites and blogs. 

You also want to try to create a backlink campaign that has ONE WAY backlinks, where you are not required to provide a reciprocal link, as it will add more value to the backlinks pointing to your site.

One easy way of creating a back link strategy is by analyzing existing competition in your market, and determining who is linking to them, and what anchor keywords they are using so you can obtain a link from the same source, using alternative keyword phrases.

Directories
With online directories, you can add your website into specific categories and instantly establish back links to your website, just be careful not to over-do it! 

You want to develop a natural back link campaign! Do NOT create thousands of backlinks using automated software or services, otherwise you run the risk of being penalized by the search engines.

A few directories to consider are:

http://www.DMOZ.org
http://www.Lii.org
http://www.Info-Listings.com
http://www.Buzzle.com
http://www.MasterMOZ.com 
http://www.maxpromo.com

Social Bookmarking

Here are the top 20 social bookmarking websites for generating fresh back links to your site. All of these contain DO follow, ensuring links leading to your website will count within the search engines as a valid back link:

1 - http://slashdot.org (PR9)
2 - http://digg.com (PR8)
3 - http://technorati.com (PR8) 
4- http://www.furl.net (PR7)
5 - http://www.backflip.com (PR7)
6 - http://www.hugg.com (PR7)
7 - http://www.mixx.com (PR7)
8 - http://ma.gnolia.com (PR7)
9 - http://www.connotea.org (PR7)
10 - http://mystuff.ask.com (PR7)

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Article Marketing

Article marketing is one of the most popular methods of generating relevant back links from authority websites, and in maximizing your outreach with well-crafted, high quality content directed at your target audience.

Each article should be between 300 and 600 words in length and provide useful information that your target audience would find appealing. 

The greater the number of articles in circulation, the more exposure you will receive, however you always want to focus on producing high quality content, rather than just on the quantity that is being distributed between these networks.

Apart from directly benefiting from the exposure received by having your articles showcased within popular article directories such as www.EzineArticles.com, you will also benefit from the frequency in which search engines crawl article directories due to new content being posted each day. 

Here are the top article directories that you should focus on submitting content to:

http://www.Buzzle.com
http://www.GoArticles.com
http://www.ArticlesFactory.com
http://www.WebProNews.com
http://www.ArticleDashboard.com
http://www.ArticlesBase.com
http://www.ArticleWheel.com
http://www.ArticleFriendly.com
http://www.ArticleRich.com
http://www.Articles-Hub.com
http://www.SubmitYourNewArticle.com
http://www.Articlesnatch.com
http://www.earticlesonline.com

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